Wednesday, February 20, 2008

Socially conscious capitalist Yobie Benjamin

Published May 1, 2007

As a highly successful businessman, Yobie Benjamin followed a unusual path.
He grew up in the Manila suburb of Malabon where his family struggled to make ends meet. He went to the University of the Philippines, where he became an activist against the dictatorship of Ferdinand Marcos. He was arrested and tortured by the regime.
After he was released, he immersed himself in the world of computers and later moved to the United States where he has worked with many of Silicon Valley's pioneers.
Benjamin eventually made a name for himself as a businessman and technologist, one known for his emphasis on socially conscious entrepreneurship.
He is now CEO of, an e-commerce company he co-founded as a response to the damage caused by Hurricane Katrina. The San Francisco firm's slogan is, "Capitalism Done Right.''
In a recent interview with Pinoy Pod's Benjamin Pimentel, Yobie Benjamin talked about his life journey and what inspired him to create GoodStorm.


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